Shinola
Why not accept that manufacturing is gone from America? Why not let the rust and weeds finish what they started? Why not just embrace the era of disposability? And why didn't we buy a warmer coat before we moved here?
Through four Detroit winters, we’ve asked ourselves these questions. And worked not to find our answer, but to build it. Because we don't think American manufacturing ever failed for being too good. Our worst didn't come when we were at our best. It happened when we thought good was good enough. It's a tall order to return to form, but we're up for it. We’re starting with the reinvigoration of a storied American brand, and a storied American city. Because we believe in the beauty of industry. The glory of manufacturing.
We know there’s not just history in Detroit, there is a future. It’s why we are here. Making an investment in skill, at scale. Creating a community that will thrive through excellence of craft and pride of work. Where we will reclaim the making of things that are made well. And define American luxury through American quality.
-
Visit product page →Case Polished stainless steel, with sapphire box crystal and AR coating. Dial White Matte with silver subdials. Functions Hours, minutes, small seconds. Movement Argonite 5020 quartz movement with Swiss and other imported parts. Watch strap Black Cordovan strap hand sewn in the United States from premium American leather. -
Visit product page →Case Polished stainless steel with PVD Gold plating, and sapphire box crystal with AR coating. Dial Bourbon Sunblast Sunray with metallic gold subdials. Functions Hours, minutes, small seconds, date indicator, and stop watch function. Movement Argonite 5020 quartz movement with Swiss and other imported parts. Watch strap Oxblood Cordovan strap hand sewn in the United States from premium American leather. -
Visit product page →Case Polished stainless steel with PVD Rose Gold plating and double curve sapphire crystal. Dial Bourbon Sandblast Sunray with Super-Luminova hands. Functions Hours, minutes, small seconds. Movement Argonite 1069 quartz movement with Swiss and other imported parts. Watch strap Oxblood strap hand sewn in the United States from genuine alligator. -
Visit product page →Case Polished stainless steel, with sapphire box crystal and AR coating. Dial Midnight Blue Sandblast Sunray with Midnight Blue subdials.. Functions Hours, minutes, small seconds. Movement Argonite 5020 quartz movement with Swiss and other imported parts. Watch strap Oxblood Cordovan strap hand sewn in the United States from premium American leather. -
Visit product page →Case Stainless steel with PVD gold plating, and double curve sapphire crystal.l. Dial White with Super-LumiNova hands. Functions Hours, minutes, small seconds. Movement Argonite 5021 quartz movement with Swiss and other imported parts Watch strap Tan Beaumont strap hand sewn in the United States from premium American leather. -
Visit product page →Case Polished stainless steel, with double curve sapphire crystal. Dial White with Super-LumiNova hands. Functions Hours, minutes, small seconds. Movement Argonite 5021 quartz movement with Swiss and other imported parts Watch strap Black Essex strap hand sewn in the United States from premium American leather. -
Visit product page →Case Polished stainless steel, with double curve sapphire crystal. Dial Matte Gray with Super-LumiNova hands, numbers and indexes to maximize readability. Functions Hours, minutes, small seconds. Movement Argonite 5021 quartz movement with Swiss and other imported parts Watch strap Grizzly Stone strap hand sewn in the United States from premium American leather. -
Visit product page →Case Stainless steel with PVD rose gold plating, and double curve sapphire crystal. Dial Brown sandblast sunray with Super-LumiNova hands. Functions Hours, minutes, small seconds. Movement Argonite 5021 quartz movement with Swiss and other imported parts Watch strap Oxblood strap hand sewn in the United States from premium American leather. -
Visit product page →Case Stainless steel, with double curve sapphire crystal. Dial Midnight Blue dial with silver subdials and Super-LumiNova hands and indices. Functions Hours, minutes, small seconds, date indicator, stopwatch function with two subdials. Movement Argonite 5021 quartz movement with Swiss and other imported parts. Watch Strap Tan Beaumont strap hand sewn in the United States from premium American leather. SKU 20044131-sdt-002121463 Case Back Plate Signature Iconic Case Back Plate with Laser-Etched Serial Number Case Size 41mm Case Thickness 12.3mm Movement Argonite 5021 Movement Type Chronograph Dial Color Detail Midnight Blue Strap Type Leather Strap Strap Length 115mm x 75mm Strap Width 20mm Strap Color Detail Tan Beaumont Leather Case Material Stainless Steel Case Plating Stainless Steel Case Finish Polished Top Ring Plating Stainless Steel Top Ring Finish Polished Crown Plating Stainless Steel Crown Finish Polished Crown Construction Screw-down Buckle Size 18mm Buckle Plating Stainless Steel Depth Rating 10 ATM Crystal Double curve sapphire Battery Life EOL Technology Warranty Click here to view warranty information on page 18 -
Visit product page →Case Stainless steel, with double curve sapphire crystal. Dial Cool Gray with Super-LumiNova hands and indices. Functions Hours, minutes, small seconds, date indicator, stopwatch function with two subdials. Movement Argonite 5021 quartz movement with Swiss and other imported parts. Watch Strap Tan Aniline Latigo hand sewn in the United States from premium American leather. SKU 10000117-sdt-000009877 Case Back Plate Signature Iconic Case Back Plate with Laser-Etched Serial Number Case Size 41mm Case Thickness 12.3mm Movement Argonite 5021 Movement Type Chronograph Dial Color Detail Cool Gray Strap Type Leather Strap Strap Length 115mm x 75mm Strap Width 20mm Strap Color Detail Tan Aniline Latigo Case Material Stainless Steel Case Plating Stainless Steel Case Finish Brushed Top Ring Plating Stainless Steel Top Ring Finish Brushed Crown Plating Stainless Steel Crown Finish Brushed Crown Construction Screw-down Buckle Size 18mm Buckle Plating Stainless Steel Depth Rating 10 ATM Crystal Double curve sapphire Battery Life EOL Technology Warranty Click here to view warranty information on page 18 -
Visit product page →Case Stainless steel, with double curve sapphire crystal. Dial Royal Blue with Super-LumiNova hands and indices. Functions Hours, minutes, small seconds, date indicator, stopwatch function with two subdials. Movement Argonite 5021 quartz movement with Swiss and other imported parts. Watch Strap Teak Abiline strap hand sewn in the United States from premium American leather SKU 10000117-sdt-000009877 Case Back Plate Signature Iconic Case Back Plate with Laser-Etched Serial Number Case Size 41mm Case Thickness 12.3mm Movement Argonite 5021 Movement Type Chronograph Dial Color Detail Blue Strap Type Leather Strap Strap Length 115mm x 75mm Strap Width 20mm Strap Color Detail Teak Abiline Case Material Stainless Steel Case Plating Stainless Steel Case Finish Polished Top Ring Plating Stainless Steel Top Ring Finish Polished Crown Plating Stainless Steel Crown Finish Polished Crown Construction Screw-down Buckle Size 18mm Buckle Plating Stainless Steel Depth Rating 10 ATM Crystal Double curve sapphire Battery Life EOL Technology Warranty Click here to view warranty information on page 18 -
Visit product page →Case
Stainless steel, with double curve sapphire crystal.
Dial
Black with Super-LumiNova hands and indices.
Functions
Hours, minutes, small seconds, date indicator, stopwatch function with two subdials.
Movement
Argonite 5021 quartz movement with Swiss and other imported parts.
Watch Strap
Tan Aniline Latigo strap hand sewn in the United States from premium American leather.
SKU 10000116-sdt-000009870 Case Back Plate Signature Iconic Case Back Plate with Laser-Etched Serial Number Case Size 41mm Case Thickness 12.3mm Movement Argonite 5021 Movement Type Chronograph Dial Color Detail Black Strap Type Leather Strap Strap Length 115mm x 75mm Strap Width 20mm Strap Color Detail Tan Aniline Latigo Case Material Stainless Steel Case Plating Stainless Steel Case Finish Polished Top Ring Plating Stainless Steel Top Ring Finish Polished Crown Plating Stainless Steel Crown Finish Polished Crown Construction Screw-down Buckle Size 18mm Buckle Plating Stainless Steel Depth Rating 10 ATM Crystal Double curve sapphire Battery Life EOL Technology -
Visit product page →Case STAINLESS STEEL, WITH DOUBLE CURVE SAPPHIRE CRYSTAL. Dial WHITE DIAL WITH SUPER-LUMINOVA HANDS, ARABIC NUMERALS, AND HOUR MARKERS. Functions HOURS, MINUTES, SMALL SECONDS. Movement ARGONITE 715 QUARTZ MOVEMENT WITH SWISS AND OTHER IMPORTED PARTS. Watch strap MAPLE ANILINE LATIGO STRAP HAND SEWN IN THE UNITED STATES FROM PREMIUM AMERICAN LEATHER. SKU 10000111-SDT-000009863 Case Back Plate SIGNATURE ICONIC CASE BACK PLATE WITH LASER-ETCHED SERIAL NUMBER Case Size 47MM Case Depth 10.9MM Movement ARGONITE 715 Movement Type THREE HAND DATE Dial Color Detail WHITE Strap Type LEATHER STRAP Strap Length 120MM X 80MM Strap Width 24MM Strap Color Detail MAPLE ANILINE LATIGO Case Material POLISHED Case Plating STAINLESS STEEL Case Finish POLISHED Top Ring Plating STAINLESS STEEL Top Ring Finish POLISHED Crown Plating STAINLESS STEEL Crown Finish POLISHED Crown Construction SCREW-DOWN Buckle Size 24MM Buckle Plating STAINLESS STEEL Depth Rating 5 ATM Crystal DOUBLE CURVE SAPPHIRE Battery Life EOL TECHNOLOGY -
Visit product page →Case STAINLESS STEEL, WITH DOUBLE CURVE SAPPHIRE CRYSTAL. Dial SLATE BLUE WITH SUPER-LUMINOVA HANDS, ARABIC NUMERALS, AND HOUR MARKERS. Functions HOURS, MINUTES, SMALL SECONDS. Movement ARGONITE 715 QUARTZ MOVEMENT WITH SWISS AND OTHER IMPORTED PARTS. Watch strap DEEP BROWN ESSEX STRAP HAND SEWN IN THE UNITED STATES FROM PREMIUM AMERICAN LEATHER. SKU 20001119-SDT-000009949 Case Back Plate SIGNATURE ICONIC CASE BACK PLATE WITH LASER-ETCHED SERIAL NUMBER Case Size 47MM Case Depth 10.9MM Movement ARGONITE 715 Movement Type THREE HAND DATE Dial Color Detail SLATE BLUE Strap Type LEATHER STRAP Strap Length 120MM X 80MM Strap Width 24MM Strap Color Detail DEEP BROWN ESSEX Case Material POLISHED Case Plating STAINLESS STEEL Case Finish POLISHED Top Ring Plating STAINLESS STEEL Top Ring Finish POLISHED Crown Plating STAINLESS STEEL Crown Finish POLISHED Crown Construction SCREW-DOWN Buckle Size 22MM Buckle Plating STAINLESS STEEL Depth Rating 5 ATM Crystal DOUBLE CURVE SAPPHIRE Battery Life EOL TECHNOLOGY -
Visit product page →Case STAINLESS STEEL, WITH DOUBLE CURVE SAPPHIRE CRYSTAL. Dial GRAY DIAL WITH SUPER-LUMINOVA HANDS, ARABIC NUMERALS, AND HOUR MARKERS. Functions HOURS, MINUTES, AND DATE FUNCTION WITH SECONDS HAND. Movement ARGONITE 715 QUARTZ MOVEMENT WITH SWISS AND OTHER IMPORTED PARTS. Watch strap DARK CAMEL STRAP HAND SEWN IN THE UNITED STATES FROM PREMIUM AMERICAN LEATHER. SKU 20044137-SDT-002138871 Case Back Plate SIGNATURE ICONIC CASE BACK PLATE WITH LASER-ETCHED SERIAL NUMBER Case Size 47MM Case Depth 10.9MM Movement ARGONITE 715 Movement Type THREE HAND DATE Dial Color Detail BRUSHED DARK GUN DIAL Strap Type LEATHER STRAP Strap Length 120MM X 80MM Strap Width 24MM Strap Color Detail DARK CAMEL FOOTBALL LEATHER Case Material POLISHED Case Plating STAINLESS STEEL Case Finish POLISHED Top Ring Plating STAINLESS STEEL Top Ring Finish POLISHED Crown Plating STAINLESS STEEL Crown Finish POLISHED Crown Construction SCREW-DOWN Buckle Size 22MM Buckle Plating STAINLESS STEEL Depth Rating 5 ATM Crystal DOUBLE CURVE SAPPHIRE Battery Life EOL TECHNOLOGY
