Arrow Fat Left Icon Arrow Fat Right Icon Arrow Right Icon Cart Icon Close Circle Icon Expand Arrows Icon Facebook Icon Instagram Icon Pinterest Icon Twitter Icon Hamburger Icon Information Icon Down Arrow Icon Mail Icon Mini Cart Icon Person Icon Ruler Icon Search Icon Shirt Icon Triangle Icon Bag Icon Play Video

Shinola

Why not accept that manufacturing is gone from America? Why not let the rust and weeds finish what they started? Why not just embrace the era of disposability? And why didn't we buy a warmer coat before we moved here?

Through four Detroit winters, we’ve asked ourselves these questions. And worked not to find our answer, but to build it. Because we don't think American manufacturing ever failed for being too good. Our worst didn't come when we were at our best. It happened when we thought good was good enough. It's a tall order to return to form, but we're up for it. We’re starting with the reinvigoration of a storied American brand, and a storied American city. Because we believe in the beauty of industry. The glory of manufacturing.

We know there’s not just history in Detroit, there is a future. It’s why we are here. Making an investment in skill, at scale. Creating a community that will thrive through excellence of craft and pride of work. Where we will reclaim the making of things that are made well. And define American luxury through American quality.

  • Shinola watch THE BEDROCK CHRONO 42MM in White Matte
    Quick shop
    Shinola watch THE BEDROCK CHRONO 42MM in White Matte
    Shinola watch THE BEDROCK CHRONO 42MM in White Matte
    Shinola watch THE BEDROCK CHRONO 42MM in White Matte
    Shinola watch THE BEDROCK CHRONO 42MM in White Matte
    Shinola watch THE BEDROCK CHRONO 42MM in White Matte
    Case Polished stainless steel, with sapphire box crystal and AR coating.
    Dial White Matte with silver subdials.
    Functions Hours, minutes, small seconds.
    Movement Argonite 5020 quartz movement with Swiss and other imported parts.
    Watch strap Black Cordovan strap hand sewn in the United States from premium American leather.
    Visit product page
  • Shinola watch THE BEDROCK CHRONO 42MM in BOURBON SANDBLAST SUNRAY
    Quick shop
    Shinola watch THE BEDROCK CHRONO 42MM in BOURBON SANDBLAST SUNRAY
    Shinola watch THE BEDROCK CHRONO 42MM in BOURBON SANDBLAST SUNRAY
    Shinola watch THE BEDROCK CHRONO 42MM in BOURBON SANDBLAST SUNRAY
    Shinola watch THE BEDROCK CHRONO 42MM in BOURBON SANDBLAST SUNRAY
    Shinola watch THE BEDROCK CHRONO 42MM in BOURBON SANDBLAST SUNRAY
    Case Polished stainless steel with PVD Gold plating, and sapphire box crystal with AR coating.
    Dial Bourbon Sunblast Sunray with metallic gold subdials.
    Functions Hours, minutes, small seconds, date indicator, and stop watch function.
    Movement Argonite 5020 quartz movement with Swiss and other imported parts.
    Watch strap Oxblood Cordovan strap hand sewn in the United States from premium American leather.
    Visit product page
  • Shinola watch THE BEDROCK 42MM in BOURBON SANDBLAST SUNRAY
    Quick shop
    Shinola watch THE BEDROCK 42MM in BOURBON SANDBLAST SUNRAY
    Shinola watch THE BEDROCK 42MM in BOURBON SANDBLAST SUNRAY
    Shinola watch THE BEDROCK 42MM in BOURBON SANDBLAST SUNRAY
    Shinola watch THE BEDROCK 42MM in BOURBON SANDBLAST SUNRAY
    Shinola watch THE BEDROCK 42MM in BOURBON SANDBLAST SUNRAY
    Case Polished stainless steel with PVD Rose Gold plating and double curve sapphire crystal.
    Dial Bourbon Sandblast Sunray with Super-Luminova hands.
    Functions Hours, minutes, small seconds.
    Movement Argonite 1069 quartz movement with Swiss and other imported parts.
    Watch strap Oxblood strap hand sewn in the United States from genuine alligator.
    Visit product page
  • Shinola watch THE BEDROCK CHRONO 42MM in BLUE
    Quick shop
    Shinola watch THE BEDROCK CHRONO 42MM in BLUE
    Shinola watch THE BEDROCK CHRONO 42MM in BLUE
    Shinola watch THE BEDROCK CHRONO 42MM in BLUE
    Shinola watch THE BEDROCK CHRONO 42MM in BLUE
    Shinola watch THE BEDROCK CHRONO 42MM in BLUE
    Case Polished stainless steel, with sapphire box crystal and AR coating.
    Dial Midnight Blue Sandblast Sunray with Midnight Blue subdials..
    Functions Hours, minutes, small seconds.
    Movement Argonite 5020 quartz movement with Swiss and other imported parts.
    Watch strap Oxblood Cordovan strap hand sewn in the United States from premium American leather.
    Visit product page
  • Shinola watch THE CANFIELD CHRONO 43MM in WHITE
    Quick shop
    Shinola watch THE CANFIELD CHRONO 43MM in WHITE
    Shinola watch THE CANFIELD CHRONO 43MM in WHITE
    Shinola watch THE CANFIELD CHRONO 43MM in WHITE
    Shinola watch THE CANFIELD CHRONO 43MM in WHITE
    Shinola watch THE CANFIELD CHRONO 43MM in WHITE
    Case Stainless steel with PVD gold plating, and double curve sapphire crystal.l.
    Dial White with Super-LumiNova hands.
    Functions Hours, minutes, small seconds.
    Movement Argonite 5021 quartz movement with Swiss and other imported parts
    Watch strap Tan Beaumont strap hand sewn in the United States from premium American leather.
    Visit product page
  • Shinola watch THE CANFIELD CHRONO 43MM in WHITE
    Quick shop
    Shinola watch THE CANFIELD CHRONO 43MM in WHITE
    Shinola watch THE CANFIELD CHRONO 43MM in WHITE
    Shinola watch THE CANFIELD CHRONO 43MM in WHITE
    Shinola watch THE CANFIELD CHRONO 43MM in WHITE
    Shinola watch THE CANFIELD CHRONO 43MM in WHITE
    Case Polished stainless steel, with double curve sapphire crystal.
    Dial White with Super-LumiNova hands.
    Functions Hours, minutes, small seconds.
    Movement Argonite 5021 quartz movement with Swiss and other imported parts
    Watch strap Black Essex strap hand sewn in the United States from premium American leather.
    Visit product page
  • Shinola watch THE CANFIELD CHRONO 43MM in GREY
    Quick shop
    Shinola watch THE CANFIELD CHRONO 43MM in GREY
    Shinola watch THE CANFIELD CHRONO 43MM in GREY
    Shinola watch THE CANFIELD CHRONO 43MM in GREY
    Shinola watch THE CANFIELD CHRONO 43MM in GREY
    Shinola watch THE CANFIELD CHRONO 43MM in GREY
    Case Polished stainless steel, with double curve sapphire crystal.
    Dial Matte Gray with Super-LumiNova hands, numbers and indexes to maximize readability.
    Functions Hours, minutes, small seconds.
    Movement Argonite 5021 quartz movement with Swiss and other imported parts
    Watch strap Grizzly Stone strap hand sewn in the United States from premium American leather.
    Visit product page
  • Shinola watch THE CANFIELD CHRONO 43MM in BROWN
    Quick shop
    Shinola watch THE CANFIELD CHRONO 43MM in BROWN
    Shinola watch THE CANFIELD CHRONO 43MM in BROWN
    Shinola watch THE CANFIELD CHRONO 43MM in BROWN
    Shinola watch THE CANFIELD CHRONO 43MM in BROWN
    Shinola watch THE CANFIELD CHRONO 43MM in BROWN
    Case Stainless steel with PVD rose gold plating, and double curve sapphire crystal.
    Dial Brown sandblast sunray with Super-LumiNova hands.
    Functions Hours, minutes, small seconds.
    Movement Argonite 5021 quartz movement with Swiss and other imported parts
    Watch strap Oxblood strap hand sewn in the United States from premium American leather.
    Visit product page
  • Shinola watch THE RUNWELL CHRONO 41MM in MIDNIGHT BLUE
    Quick shop
    Shinola watch THE RUNWELL CHRONO 41MM in MIDNIGHT BLUE
    Shinola watch THE RUNWELL CHRONO 41MM in MIDNIGHT BLUE
    Shinola watch THE RUNWELL CHRONO 41MM in MIDNIGHT BLUE
    Shinola watch THE RUNWELL CHRONO 41MM in MIDNIGHT BLUE
    Shinola watch THE RUNWELL CHRONO 41MM in MIDNIGHT BLUE
    Case Stainless steel, with double curve sapphire crystal.
    Dial Midnight Blue dial with silver subdials and Super-LumiNova hands and indices.
    Functions Hours, minutes, small seconds, date indicator, stopwatch function with two subdials.
    Movement Argonite 5021 quartz movement with Swiss and other imported parts.
    Watch Strap Tan Beaumont strap hand sewn in the United States from premium American leather.
    SKU 20044131-sdt-002121463
    Case Back Plate Signature Iconic Case Back Plate with Laser-Etched Serial Number
    Case Size 41mm
    Case Thickness 12.3mm
    Movement Argonite 5021
    Movement Type Chronograph
    Dial Color Detail Midnight Blue
    Strap Type Leather Strap
    Strap Length 115mm x 75mm
    Strap Width 20mm
    Strap Color Detail Tan Beaumont Leather
    Case Material Stainless Steel
    Case Plating Stainless Steel
    Case Finish Polished
    Top Ring Plating Stainless Steel
    Top Ring Finish Polished
    Crown Plating Stainless Steel
    Crown Finish Polished
    Crown Construction Screw-down
    Buckle Size 18mm
    Buckle Plating Stainless Steel
    Depth Rating 10 ATM
    Crystal Double curve sapphire
    Battery Life EOL Technology
    Warranty Click here to view warranty information on page 18
    Visit product page
  • Shinola watch THE RUNWELL CHRONO 41MM in GREY
    Quick shop
    Shinola watch THE RUNWELL CHRONO 41MM in GREY
    Shinola watch THE RUNWELL CHRONO 41MM in GREY
    Shinola watch THE RUNWELL CHRONO 41MM in GREY
    Shinola watch THE RUNWELL CHRONO 41MM in GREY
    Shinola watch THE RUNWELL CHRONO 41MM in GREY
    Case Stainless steel, with double curve sapphire crystal.
    Dial Cool Gray with Super-LumiNova hands and indices.
    Functions Hours, minutes, small seconds, date indicator, stopwatch function with two subdials.
    Movement Argonite 5021 quartz movement with Swiss and other imported parts.
    Watch Strap Tan Aniline Latigo hand sewn in the United States from premium American leather.
    SKU 10000117-sdt-000009877
    Case Back Plate Signature Iconic Case Back Plate with Laser-Etched Serial Number
    Case Size 41mm
    Case Thickness 12.3mm
    Movement Argonite 5021
    Movement Type Chronograph
    Dial Color Detail Cool Gray
    Strap Type Leather Strap
    Strap Length 115mm x 75mm
    Strap Width 20mm
    Strap Color Detail Tan Aniline Latigo
    Case Material Stainless Steel
    Case Plating Stainless Steel
    Case Finish Brushed
    Top Ring Plating Stainless Steel
    Top Ring Finish Brushed
    Crown Plating Stainless Steel
    Crown Finish Brushed
    Crown Construction Screw-down
    Buckle Size 18mm
    Buckle Plating Stainless Steel
    Depth Rating 10 ATM
    Crystal Double curve sapphire
    Battery Life EOL Technology
    Warranty Click here to view warranty information on page 18
    Visit product page
  • Shinola watch THE RUNWELL CHRONO 41MM in BLUE
    Quick shop
    Shinola watch THE RUNWELL CHRONO 41MM in BLUE
    Shinola watch THE RUNWELL CHRONO 41MM in BLUE
    Shinola watch THE RUNWELL CHRONO 41MM in BLUE
    Shinola watch THE RUNWELL CHRONO 41MM in BLUE
    Shinola watch THE RUNWELL CHRONO 41MM in BLUE
    Case Stainless steel, with double curve sapphire crystal.
    Dial Royal Blue with Super-LumiNova hands and indices.
    Functions Hours, minutes, small seconds, date indicator, stopwatch function with two subdials.
    Movement Argonite 5021 quartz movement with Swiss and other imported parts.
    Watch Strap Teak Abiline strap hand sewn in the United States from premium American leather
    SKU 10000117-sdt-000009877
    Case Back Plate Signature Iconic Case Back Plate with Laser-Etched Serial Number
    Case Size 41mm
    Case Thickness 12.3mm
    Movement Argonite 5021
    Movement Type Chronograph
    Dial Color Detail Blue
    Strap Type Leather Strap
    Strap Length 115mm x 75mm
    Strap Width 20mm
    Strap Color Detail Teak Abiline
    Case Material Stainless Steel
    Case Plating Stainless Steel
    Case Finish Polished
    Top Ring Plating Stainless Steel
    Top Ring Finish Polished
    Crown Plating Stainless Steel
    Crown Finish Polished
    Crown Construction Screw-down
    Buckle Size 18mm
    Buckle Plating Stainless Steel
    Depth Rating 10 ATM
    Crystal Double curve sapphire
    Battery Life EOL Technology
    Warranty Click here to view warranty information on page 18
    Visit product page
  • SHINOLA THE RUNWELL CHRONO 41MM in BLACK
    Quick shop
    SHINOLA THE RUNWELL CHRONO 41MM in BLACK
    SHINOLA THE RUNWELL CHRONO 41MM in BLACK
    SHINOLA THE RUNWELL CHRONO 41MM in BLACK
    SHINOLA THE RUNWELL CHRONO 41MM in BLACK
    SHINOLA THE RUNWELL CHRONO 41MM in BLACK

    Case

    Stainless steel, with double curve sapphire crystal.

    Dial

    Black with Super-LumiNova hands and indices.

    Functions

    Hours, minutes, small seconds, date indicator, stopwatch function with two subdials.

    Movement

    Argonite 5021 quartz movement with Swiss and other imported parts.

    Watch Strap

    Tan Aniline Latigo strap hand sewn in the United States from premium American leather.

    SKU 10000116-sdt-000009870
    Case Back Plate Signature Iconic Case Back Plate with Laser-Etched Serial Number
    Case Size 41mm
    Case Thickness 12.3mm
    Movement Argonite 5021
    Movement Type Chronograph
    Dial Color Detail Black
    Strap Type Leather Strap
    Strap Length 115mm x 75mm
    Strap Width 20mm
    Strap Color Detail Tan Aniline Latigo
    Case Material Stainless Steel
    Case Plating Stainless Steel
    Case Finish Polished
    Top Ring Plating Stainless Steel
    Top Ring Finish Polished
    Crown Plating Stainless Steel
    Crown Finish Polished
    Crown Construction Screw-down
    Buckle Size 18mm
    Buckle Plating Stainless Steel
    Depth Rating 10 ATM
    Crystal Double curve sapphire
    Battery Life EOL Technology
    Visit product page
  • Shinola watch THE RUNWELL 47MM in 	WHITE
    Quick shop
    Shinola watch THE RUNWELL 47MM in 	WHITE
    Shinola watch THE RUNWELL 47MM in 	WHITE
    Shinola watch THE RUNWELL 47MM in 	WHITE
    Shinola watch THE RUNWELL 47MM in 	WHITE
    Shinola watch THE RUNWELL 47MM in 	WHITE
    Case STAINLESS STEEL, WITH DOUBLE CURVE SAPPHIRE CRYSTAL.
    Dial WHITE DIAL WITH SUPER-LUMINOVA HANDS, ARABIC NUMERALS, AND HOUR MARKERS.
    Functions HOURS, MINUTES, SMALL SECONDS.
    Movement ARGONITE 715 QUARTZ MOVEMENT WITH SWISS AND OTHER IMPORTED PARTS.
    Watch strap MAPLE ANILINE LATIGO STRAP HAND SEWN IN THE UNITED STATES FROM PREMIUM AMERICAN LEATHER.
    SKU 10000111-SDT-000009863
    Case Back Plate SIGNATURE ICONIC CASE BACK PLATE WITH LASER-ETCHED SERIAL NUMBER
    Case Size 47MM
    Case Depth 10.9MM
    Movement ARGONITE 715
    Movement Type THREE HAND DATE
    Dial Color Detail WHITE
    Strap Type LEATHER STRAP
    Strap Length 120MM X 80MM
    Strap Width 24MM
    Strap Color Detail MAPLE ANILINE LATIGO
    Case Material POLISHED
    Case Plating STAINLESS STEEL
    Case Finish POLISHED
    Top Ring Plating STAINLESS STEEL
    Top Ring Finish POLISHED
    Crown Plating STAINLESS STEEL
    Crown Finish POLISHED
    Crown Construction SCREW-DOWN
    Buckle Size 24MM
    Buckle Plating STAINLESS STEEL
    Depth Rating 5 ATM
    Crystal DOUBLE CURVE SAPPHIRE
    Battery Life EOL TECHNOLOGY
    Visit product page
  • Shinola watch THE RUNWELL 47MM in SLATE BLUE
    Quick shop
    Shinola watch THE RUNWELL 47MM in SLATE BLUE
    Shinola watch THE RUNWELL 47MM in SLATE BLUE
    Shinola watch THE RUNWELL 47MM in SLATE BLUE
    Shinola watch THE RUNWELL 47MM in SLATE BLUE
    Shinola watch THE RUNWELL 47MM in SLATE BLUE
    Case STAINLESS STEEL, WITH DOUBLE CURVE SAPPHIRE CRYSTAL.
    Dial SLATE BLUE WITH SUPER-LUMINOVA HANDS, ARABIC NUMERALS, AND HOUR MARKERS.
    Functions HOURS, MINUTES, SMALL SECONDS.
    Movement ARGONITE 715 QUARTZ MOVEMENT WITH SWISS AND OTHER IMPORTED PARTS.
    Watch strap DEEP BROWN ESSEX STRAP HAND SEWN IN THE UNITED STATES FROM PREMIUM AMERICAN LEATHER.
    SKU 20001119-SDT-000009949
    Case Back Plate SIGNATURE ICONIC CASE BACK PLATE WITH LASER-ETCHED SERIAL NUMBER
    Case Size 47MM
    Case Depth 10.9MM
    Movement ARGONITE 715
    Movement Type THREE HAND DATE
    Dial Color Detail SLATE BLUE
    Strap Type LEATHER STRAP
    Strap Length 120MM X 80MM
    Strap Width 24MM
    Strap Color Detail DEEP BROWN ESSEX
    Case Material POLISHED
    Case Plating STAINLESS STEEL
    Case Finish POLISHED
    Top Ring Plating STAINLESS STEEL
    Top Ring Finish POLISHED
    Crown Plating STAINLESS STEEL
    Crown Finish POLISHED
    Crown Construction SCREW-DOWN
    Buckle Size 22MM
    Buckle Plating STAINLESS STEEL
    Depth Rating 5 ATM
    Crystal DOUBLE CURVE SAPPHIRE
    Battery Life EOL TECHNOLOGY
    Visit product page
  • Shinola watch THE RUNWELL 47MM in 	BRUSHED DARK GUN DIAL
    Quick shop
    Shinola watch THE RUNWELL 47MM in 	BRUSHED DARK GUN DIAL
    Shinola watch THE RUNWELL 47MM in 	BRUSHED DARK GUN DIAL
    Shinola watch THE RUNWELL 47MM in 	BRUSHED DARK GUN DIAL
    Shinola watch THE RUNWELL 47MM in 	BRUSHED DARK GUN DIAL
    Shinola watch THE RUNWELL 47MM in 	BRUSHED DARK GUN DIAL
    Case STAINLESS STEEL, WITH DOUBLE CURVE SAPPHIRE CRYSTAL.
    Dial GRAY DIAL WITH SUPER-LUMINOVA HANDS, ARABIC NUMERALS, AND HOUR MARKERS.
    Functions HOURS, MINUTES, AND DATE FUNCTION WITH SECONDS HAND.
    Movement ARGONITE 715 QUARTZ MOVEMENT WITH SWISS AND OTHER IMPORTED PARTS.
    Watch strap DARK CAMEL STRAP HAND SEWN IN THE UNITED STATES FROM PREMIUM AMERICAN LEATHER.

     

    SKU 20044137-SDT-002138871
    Case Back Plate SIGNATURE ICONIC CASE BACK PLATE WITH LASER-ETCHED SERIAL NUMBER
    Case Size 47MM
    Case Depth 10.9MM
    Movement ARGONITE 715
    Movement Type THREE HAND DATE
    Dial Color Detail BRUSHED DARK GUN DIAL
    Strap Type LEATHER STRAP
    Strap Length 120MM X 80MM
    Strap Width 24MM
    Strap Color Detail DARK CAMEL FOOTBALL LEATHER
    Case Material POLISHED
    Case Plating STAINLESS STEEL
    Case Finish POLISHED
    Top Ring Plating STAINLESS STEEL
    Top Ring Finish POLISHED
    Crown Plating STAINLESS STEEL
    Crown Finish POLISHED
    Crown Construction SCREW-DOWN
    Buckle Size 22MM
    Buckle Plating STAINLESS STEEL
    Depth Rating 5 ATM
    Crystal DOUBLE CURVE SAPPHIRE
    Battery Life EOL TECHNOLOGY
    Visit product page