Although born in Sweden, Nicklas aka NIK was bred on the beaches across the southern parts of Europe. Swimwear became his natural choice of apparel in his everyday life, not only for lazy days bumming on the beach, but also at the gym, relaxing at home or even on the golf course. Benjamin aka BEN was born on the Swedish west coast, typically spending his summers hopping from island to island on sailboats in their renowned archipelago. He would later be found at Central Saint Martins in London - surrounded with endless amounts of inspiration and creativity, he developed a vision to establish a product that would bring fashion to new dimensions. NIK and BEN crossed paths in Spain, bonded instantly, a few years onwards they decided to take destiny in their own hands - the rest is history.