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Book George Lois: The Big Idea - Assouline
Book George Lois: The Big Idea - Assouline
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George Lois is the most famous advertising art director, the original "Mr. Big Idea". Time magazine called him "a man of the media renaissance...an iconoclastic genius...a legendary advertising guru." He spearheaded the creative revolution that gave birth to modern advertising, as his iconoclastic talent created icons - showcasing the problems, solutions, weaknesses and promises of American life. Indeed, most savvy media critics recognize Lois as a pioneer of the cultural vanguard. In this mind-blowing archaeological dig into her work, Lois uncovers and reveals the influences of her unforgettable designs by probing the echoes in her mind, tracing the origins of more than a hundred of her "big ideas". Each double-page spread is a visual tour de force, a blueprint for creative inspiration, and a journey of discovery that will take you from eyeballing each Lois concept to the seed that brought it to life.
George Lois is an adman-genius, an innovative thinker, a creator of cultural stigma of advertising that lasts forever. Lois is the author of several books, including Iconic America and $ellebrity, and her Esquire covers are part of the permanent collection of the Museum of Modern Art. He also received the Lifetime Achievement Award from the American Institute of Graphic Arts.
- 240 pages
- 230 illustrations
- English language
- Released in September 2008
- L 22.48 x W 31.29 x D 2.79 cm
- Hardcover with dust jacket
- 2.0kg
George Lois is advertising's most famous art director, the original "Mr. Big Idea". Time magazine called him "the man of the media renaissance... an iconoclastic genius... a legendary advertising guru". He was behind the creative revolution that gave birth to modern advertising, as his iconoclastic talent created icons - dramatizing the problems, solutions, weaknesses and promises of American life. Indeed, most media-savvy critics recognize Lois as a pioneer of the cultural avant-garde. In this breathtaking archaeological excavation of his work, Lois uncovers and reveals the influences of his unforgettable concepts by probing the echoes in his mind, tracing the origins of over a hundred of his "big ideas". Each double-page spread is a visual tour de force, a blueprint for creative inspiration and a journey of discovery that will take you from the eyes of each Lois concept to the seed that gave it life.
George Lois is an adman-genius, an innovative thinker, a creator of cultural advertising stigmas that last forever. Lois is the author of several books, including Iconic America and $ellebrity, and his Esquire covers are part of the permanent collection of the Museum of Modern Art. He has also received the Lifetime Achievement Award from the American Institute of Graphic Arts.
- 240 pages
- 230 illustrations
- English language
- Released September 2008
- L 22.48 x W 31.29 x D 2.79 cm
- Hardcover with dust jacket
- 2.0kg




