For more than seventy-five years, Brioni has remained the preferred tailor of the world's most iconic men. Founded in 1945 by visionary tailors Nazareno Fonticoli and Gaetano Savini, the brand, thanks to its bold designs, has become the sartorial destination for Hollywood movie stars, musicians, artists and heads of state. Transforming the menswear landscape with impeccable standards, the Brioni name has quickly become synonymous with the best in menswear. The brand sealed its reputation as an industry leader in 1952 when it presented the first-ever menswear show at Palazzo Pitti in Florence. This groundbreaking collection became the benchmark for Roman tailoring and established the modern notion of elegance in menswear.
With a personal foreword by novelist Bret Easton Ellis, Brioni: Tailoring Legends celebrates the Maison's exceptional heritage and the evolution of men's style through decades of sartorial traditions, with rarely seen documents and original photographs of tailoring. archives.
