Assouline - Radical Rebirth

"Denim was freedom, denim was the greatest dream," says Renzo Rosso of the early days of Diesel, the high-end casualwear brand he launched in 1978 that revolutionized the denim market. Today, Rosso heads OTB, the luxury alternative fashion group that encompasses iconic fashion brands Diesel, Maison Margiela, Marni, Viktor&Rolf. These companies are bound by the same spirit of rebellion that has marked Rosso's career - a sense of opposite and a commitment to creation that goes beyond commercial constraints, each of them in their own way embodying the mantra of the group, "Only The Brave, defying the rules, encouraging creativity".
Radical Renaissance 60 charts the evolution of this forward-thinking visionary and his group of companies that bring humanity and philanthropy to the workplace and marry craftsmanship with industrial production. With provocative photographs of landmark campaigns, groundbreaking runways and never-before-seen behind-the-scenes footage, this volume explores the worlds of design visionaries, from Martin Margiela (who makes an unexpected appearance) to John Galliano, Consuelo Castiglioni and Nicola Formichetti to Viktor Horsting and Rolf Snoeren, making it a must read for all fashion lovers and industry professionals.
In the early 1970s, young Renzo Rosso commandeered his mother's sewing machine to create a pair of extravagant, flared pants. He wore it, his friends wanted it too, and a clothing pioneer was born. Today, he's a father of seven, an organic food enthusiast ("The luxury of the future is eating well," he says), and a global Millennium Development Goals leader. development with the United Nations, thanks to his philanthropic action with his Only The Brave foundation.