Book Bulova - Assouline

Bulova: A History of Firsts chronicles America's extraordinary watch company in a most unusual way: by recounting an epic, multi-generational picaresque that stretches from the Gilded Age to present-day New York City. today. Joseph Bulova, the man behind the movement that would set America's clock, was an iconoclastic industrialist who fostered a culture of innovation that endures today. What makes the untold story of Bulova - the founder, his son and their eponymous company - particularly remarkable is the seemingly limitless series of firsts that mark the company's history: in terms of horological prowess, yes, but also of advertising, marketing, aviation and space exploration, even feminism – and the first ones continue today. All of social history and modern popular culture has been influenced by the accomplishments of this singular watch company - "America Runs on Bulova Time", as the old slogan went, and subsequently, the world too.

Less a traditional business story than a carefully curated periodical, this deep new title features eight visually captivating chapters each featuring an essay by luminaries such as style writers David Coggins, Matthew Hranek and Kate Betts, the legend of the music industry Nile Rodgers, advertising journalist Stuart Elliott, watch expert Jack Forster and many more, all edited by luxury historian Aaron Sigmond.

• 176 pages
• More than 100 illustrations
• English language
• Released in April 2018
• L 11 x W 13.89 x D 1.45"
• Hardcover in a luxury slipcase
• 8.0 lbs.

Bulova: A History of Firsts chronicles the extraordinary American watch company in a fittingly unusual manner: by recounting an epic, multi-generational picaresque that runs from the Gilded Age up through present-day New York City. Joseph Bulova, the man behind the movement by which America would set its times, was an iconoclastic industrialist fostered a corporate culture of innovation that endures today. What makes the previously untold story of Bulova—the founder, his son and their eponymous business—especially remarkable, though, is the seemingly limitless series of firsts that garland the company's history: in watchmaking prowess, certainly, but also advertising, marketing, aviation and space exploration, even feminism—and firsts continue today. The entirety of social history and modern popular culture has been influenced by the achievements of this singular watchworks—“America runs on Bulova time,” as the old slogan went, and subsequently so does the world.

Less a traditional corporate history than an exactingly curated periodical, this profound new title features eight visually captivating chapters comprising an essay each by luminaries including style writers David Coggins, Matthew Hranek, and Kate Betts; music-industry legend Nile Rodgers, advertising journalist Stuart Elliott, noted horology authority Jack Forster and more, all edited by luxury historian Aaron Sigmond.