Eton (Permanent Collection)

Eton was born in the village of Gånghester, Sweden in 1928. Since then they have grown into a global brand having reinvented the shirt as a garment worn to stand out, not to fit in.

It all started in 1928 around a kitchen table, where Annie Petterson started sewing for her friends and neighbors. Known for the quality of her work, she quickly exceeded the limits of her kitchen and founded Syfabriken Special with her husband, David.
In 1950 the "Eton shirt" was so successful that they chose Eton as their new company name.