What started as an independent retail store in Aarhus, Denmark in 1997 has since grown into an international fashion brand. minimum is the result of a shared desire to design accessible yet fashionable clothing, with a keen eye for detail, quality and fit.
Minimum is the quintessential marriage between our rich Nordic heritage and a minimalist approach to design. our magic works against the grain, just before niche trends become commercial, and we pride ourselves on following subcultures and translating their essence into fashion, just before they become dominant currents. Our collections are characterized by an affordable price without compromising on quality. always in fashion and with a global vision of trends, we strive to incorporate in our collections the minimum DNA with clear lines and a direct and simple approach to the latest fashion trends.