FRNCH F/W24

Driven by a desire to discover the latest trends and offer high-quality pieces, FRNCH combines this with a vision to create a different, inclusive wardrobe where women feel good. With a mix of creativity, urban pieces, and singularity, FRNCH's universe blends harmoniously.

After more than five years of building FRNCH together, a breath of fresh air comes when Chloé takes over the brand's direction. Her unique vision and fresh approach lead FRNCH to create for women, by women.

With its authentic approach, FRNCH captures the essence of the independent woman who breaks free from traditional codes. She dares to embrace color and prints, blurring the lines between chic and casual. FRNCH’s goal is to cultivate curiosity and originality.