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Book Jaeger-LeCoultre: Reverso - Assouline

Book Jaeger-LeCoultre: Reverso - Assouline

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This lavishly illustrated volume traces the history of one of the world's most recognizable wristwatches through archival footage and original photographs, as well as evocative text by Nicholas Foulkes, author, historian, journalist and scholar. of watchmaking. Born in 1931, at the height of the Art Deco period, the Reverso was created to meet the challenge of designing a wristwatch capable of withstanding the rigors of polo matches. It captures the essence of the times - a time when the spirit of modernity changed everything from social mores to architecture, music, sports and all areas of design. Embodying this spirit with its sleek shape and unique reversible case, the Reverso has remained an eternal expression of modernity for 90 years, continually reinventing itself without ever compromising its identity. Its blank metal reverse, which was initially a purely functional solution, became a canvas for creative expression, decorated with enamel, engravings or precious stones. While tracing the history of the watch and its evolution over the past nine decades - with more than 50 calibres and several hundred dials - the book explores the social environment and cultural changes that served as the backdrop for the creation of the Reverso and, later, to its continued reinvention. It tells the story of more than a dozen Reverso owners who have personalized their watch in very meaningful ways. It also tells the fascinating story of the founders of Jaeger-LeCoultre, their inventions which had a profound impact on the history of watchmaking, and the development of the Maison as an integrated manufacture with 180 skills united under one roof. .

200 pages
150 pictures
English language
Released in January 2021
L 11 x W 14 x D 1.5 in
Silk hardcover in a luxury slipcase
ISBN: 9781614289555
6.5 lbs.

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This richly illustrated volume traces the story of one of the world's most recognizable wristwatches through archive images and original photography, together with an evocative text by noted author, historian, journalist, and horological specialist Nicholas Foulkes. Born in 1931, at the height of the Art Deco period, the Reverso was created in response to the challenge of designing a wristwatch that could withstand the rigors of polo matches. It captured the essence of the time – a period when the spirit of modernity changed everything, from social mores to architecture, music, sport and every field of design. Epitomizing this spirit with its sleek form and unique reversible case, the Reverso has remained an eternal expression of modernity for 90 years, continually reinventing itself while never compromising its identity. Its blank metal flip side, which began as a purely functional solution, became a canvas for creative expression, decorated with enamel, engravings or gemstones. As well as tracing the history of the watch and its evolution over the past nine decades – with more than 50 calibers and several hundred dials – the book explores the social milieu and cultural changes that provided the backdrop to the creation of the Reverso and, later , its continued reinvention. It shares the stories of more than a dozen Reverso owners who have personalized their watches in deeply meaningful ways. And it also tells the fascinating story of Jaeger-LeCoultre's founders, their inventions that have had a profound impact on horological history, and the Maison's development as an integrated Manufacture with 180 skills brought together under one roof.

200 pages
150 pictures
English language
Released in January 2021
W 11 x L 14 x D 1.5 in
Silk hardcover in a luxury slipcase
ISBN: 9781614289555
6.5 lbs.

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